DEVON and Cornwall police have launched a summer drink and drug driving crackdown during the FIFA World Cup. With the tournament less than a week away, Devon and Cornwall Police is launching the initiative in support of a wider national campaign to reduce risk on our roads. The consequences of driving while over the limit the morning after drinking are a particular focus of the campaign with late night World Cup matches, including England games, taking place from Thursday, June 12. The police say that despite long term reductions, drink driving still accounts for 15 per cent of road deaths and almost 10,000 casualties nationally each year.   Inspector Richard Pryce, the police's lead on roads policing, said: 'Few people fully understand the social and personal consequences of being caught drink or drug driving.  'It is clear many hear about the risk of crashing while driving impaired, but some still fail to act appropriately and have utter disregard for road safety and the lives of others. 'The increased likelihood of involvement in a collision means a high risk of death or serious injury.  'If stop checked and found over the limit, the social consequences will severely impact on an individual's life through the loss of a driving licence and possibly employment and potentially your home.' Those convicted of drink driving can expect to be banned for at least 12 months, receive a fine of up to £5,000 and/or six months in prison.  Insp Pryce added: 'In the morning they may drive at the normal time without considering whether they may be over the drink drive limit..'  If you have any information about drink or drug driving in your area, please call the police on 101, email [email protected]">[email protected] or in an emergency call 999. Alternatively you can call the charity Crimestoppers anonymously on 0800 555 111 or via http://www.crimestoppers-uk.org">www.crimestoppers-uk.org.