Set against the most idyllic setting imaginable, Blackpool Sands was alive with families enjoying the Loving the Beach Music Festival. The afternoon got off to a lively start when ‘Mafia 4’ took to the stage.

Another local band ‘Three Bags Full’ followed, getting many to their feet dancing on the shingles in the wonderful afternoon heat. Then, whilst some enjoyed a meal in the café and families lined the beach on blankets and chairs, ‘Saloon Star’ started their first act. From gypsy jazz to blues, reggae, pop and rock, everyone was catered for. An irresistible combination, packed with old favourites, keeping the mood high and the beach swinging.

The event was made even more magical with the backdrop of the Classic Channel Regatta yachts in Start Bay which added the final touch to the idyllic scene. With almost no wind, the line of boats sat gracefully on the horizon, creating a sense of tranquillity and calm.

Michael Smith, co-owner of the promoter, Venus Company commented: “We were obviously nervous when we were planning our first ever music festival but we had a fantastic line up and a stunning location.

“We needn’t have worried. The sun shone, the bands played and the crowds came. It was a resounding success and we are already thinking about a second festival next year.”

The whole event was very much a family affair with children entertained by Punch and Judy shows and artistic face painting by Lisa Wood and her colleague Rachel on site. Fun activities for all the family were also laid on by Beach Schools South West, Devon Wildlife Trust, The Samaritans and South Devon AONB. Many of these activities were based around an environmental theme with the aim to get all the festival goers thinking about how they could do their bit to look after our beaches and oceans. Dart RNLI were also present on the beach.

Michael Smith said: “We were so thrilled to see our plans come to fruition and to see so many people enjoying our new festival. Clearly we are not the only ones who think that Blackpool Sands is the perfect venue for a family music festival. We are delighted that our Loving the Beach Festival looks set to be a highlight of the summer season.”