Fed up business owners are saying it with flowers after being confronted with the same pothole – year after year after year.
The hole in the road in the South Embankment, Dartmouth, has now been showing up so often that bar owners Chris and Liz Moseley decided they might as well plant it out.
The couple, who run the Crab and Bucket, were helped by Dartmouth Boating Centre manager Hilary Bastone who supplied the plant and the peat for the floral display.
'The hole keeps appearing there and the county council keeps coming along and filling it up,' said Mr Bastone. 'It has been appearing for the last three years. It appeared this time during the Dartmouth Music Festival and has sunk four or five inches in the last week.'
He said the flower planting was a bit of a protest in an effort to get the county council to fix the hole permanently.
'We decided to turn it into a flower bed for Dartmouth.
'We thought we would do our bit for the Dartmouth Green Partnership,' he added.
Dartmouth county councillor Jonathan Hawkins said: 'It was reported several weeks ago and we are waiting for the highways department to carry out the work.'
As for the new floral display, he added: 'I think it's excellent.'